When it comes to web design, readers appreciate simplicity and consistency. And the BBC delivers just that. No one wants to spend more time trying to figure out how to navigate a site than actually exploring its content. Smashing mag shared how web users are attracted to the upper left corner of a page and tend to scan their eyes around that area. The BBC has strategically placed links to its various news topics on the left of their front page to help readers navigate. The one-minute world news is also on the upper left, with the latest news and top story right below it. Here are some more ways the BBC designed their webpage to accommodate for the lazy and not so techno-savy reader:

Page layout
Whether on the UK page, the Asia-Pacific page, or the technology page, readers can expect to see consistency. The screen is similar on all the pages on the BBC.  The navigation topics remain on the left and each section has a top story on the upper left (next to the navigation links). All the stories are accompanied by a picture to its left. This is generally where the reader’s eyes first gravitate. The only news page that is slightly different is the UK election page. The side links for the different regional and topical news pages disappear but the rest of the page stays true to the BBC’s basic layout. Readers can easily go back y clicking on the “News Front Page” link. However, I would make this  link bigger, or even have the navigational links run horizontally on the top of the page.

Bigger is better on the BBC, for the most part. This is true of most news websites (New York Times, Washington Post, etc.), where the headlines of top stories have a bigger font than less prominent ones. The less prominent stories also appear further away from the upper left. Like other big news organizations, the BBC likes to keep their fonts basic, sticking to mostly three colors (red, shades of blue, and shades of gray).  They use shades of a certain color mostly to provide contrast. For instance, when a blue headline is clicked, it changes to a lighter shade of blue. The BBC is also very consistent with keeping their headlines blue and their text gray. They’re also not afraid of white space, which provides more contrast for the text and graphics.

As mentioned, each news page has a picture on the upper left that is bigger than all the other pictures on the page. Below this are smaller video clips of video news, followed by pictures for a section titled “Features, Views, Analysis.” Each section is separated from each other either by a thin line or a background box color. For instance, the “Feature, View, Analysis” section, as well as the navigation links on the left are boxed by a light gray background, adding more contrast while giving the page more organization. The graphics are also all consistent in size when they are in the same section.

Admit it, humans are lazy. We like doing things the easy way. When we get to a web page, we don’t like to scroll the page. Our eyes just scan what we see. And the BBC is aware of this. That means, no scrolling for the reader. As discussed in class, readers lose interest after two scrolls. The BBC doesn’t even bother with two scrolls. They keep all the important information on their page within the first fold.

Additionally, when readers do click on a story they want to read, it means they want to read it. It doesn’t mean they want to sign up or sign in. What’s nice about the BBC is that they let their viewers read and view anything on their web page, unlike other sites, like the Washington Post. On the Washington Post, viewers can view the homepage, but once you click on an interesting story, a sign-in page will come up instead. This usually makes me lose interest and attempt to find the story somewhere else.